# Food Fashions and Marketing Campaigns

IELTS Academic Listening - 10 questions - 11 minutes - Note completion

Source: Recording, questions and answer key from Cambridge IELTS 20, Test 2, Listening Part 4. © Cambridge University Press & Assessment. Used for educational practice. Explanations and evidence notes are written by Testmigo.

## The recording

9 minutes of audio. Practice it with the player on the page; the transcript is on the answers page.

## Questions

### Questions 31-40: Note completion

Complete the notes below. Write ONE WORD ONLY for each answer.

Developing food trends
The growth in interest in food fashions started with **(31)** _____ of food being shared on social media.
The UK food industry is constantly developing products which are new or different.
Influencers on social media become 'ambassadors' for a brand.
Sales of **(32)** _____ food brands have grown rapidly this way.
Supermarkets track demand for ingredients on social media.
Famous **(33)** _____ are influential.
Marketing campaigns
The avocado:
**(34)** _____ were invited to visit growers in South Africa.
Advertising focused on its **(35)** _____ benefits.
Oat milk:
A Swedish brand's media campaign received publicity by upsetting competitors.
Promotion in the USA through **(36)** _____ shops reduced the need for advertising.
It appealed to consumers who are concerned about the **(37)** _____.
Norwegian skrei:
has helped strengthen the **(38)** _____ of Norwegian seafood.
Ethical concerns
Quinoa:
Its success led to an increase in its **(39)** _____.
Overuse of resources resulted in poor quality **(40)** _____.

[Practice online with a timer and instant marking](https://testmigo.com/ielts/listening/food-fashions-and-marketing-campaigns) - [Answers and explanations](https://testmigo.com/ielts/listening/food-fashions-and-marketing-campaigns/answers)