# Leo's Marketing Report Guidance

IELTS Academic Listening - 10 questions - 9 minutes - Multiple choice, Note completion

Source: Recording, questions and answer key from The Official Cambridge Guide to IELTS, Test 7, Listening Part 3. © Cambridge University Press & Assessment. Used for educational practice. Explanations and evidence notes are written by Testmigo.

## The recording

8 minutes of audio. Practice it with the player on the page; the transcript is on the answers page.

## Questions

### Questions 21-26: Multiple choice

Marketing report. Choose the correct letter, A, B or C.

21. Why did Leo choose instant coffee as the topic for his marketing report?
   - A. He found plenty of material on the topic.
   - B. He had some practical experience in the area.
   - C. He had an idea of a brand he wanted to target.

22. Leo discovered that in Australia, recent technological developments
   - A. are producing less healthy types of instant coffee.
   - B. are reducing the demand for instant coffee.
   - C. are improving the quality of instant coffee.

23. What do the speakers agree about Leo's table of coffee products?
   - A. It needs more explanation in the text.
   - B. It is factually inaccurate in some places.
   - C. It would be best to put this in the appendix.

24. What do they decide about the description of Shaffers coffee as a market follower?
   - A. Leo needs to define his terms.
   - B. Leo needs to provide more evidence.
   - C. Leo needs to put it in a different section.

25. What does Anna say about originality in someone's first marketing report?
   - A. Clear analysis of data can be considered original.
   - B. Graphs and diagrams should be original, not copied.
   - C. Reports should contain some original data collected by the student.

26. What difference between his school assignments and this report has surprised Leo?
   - A. not knowing the criteria for getting a good mark
   - B. being required to produce work without assistance
   - C. having to do a great deal of research

### Questions 27-30: Note completion

Complete the notes below. Write ONE WORD ONLY for each answer.

Notes on specific sections of marketing report
Executive summary
Give a brief overview including the **(27)** _____
Problems
Link each problem to a **(28)** _____ which explains it
Implementation
Practical solutions to problems
Include details such as participants, **(29)** _____ and sequence
Section is often poorly done because of lack of **(30)** _____
Conclusion
Don't use new material here

[Practice online with a timer and instant marking](https://testmigo.com/ielts/listening/leos-marketing-report-guidance) - [Answers and explanations](https://testmigo.com/ielts/listening/leos-marketing-report-guidance/answers)