# Market Research for a New Television Channel

IELTS Academic Listening - 10 questions - 6 minutes - Multiple choice, Multiple choice (choose more than one)

Source: Recording, questions and answer key from Cambridge IELTS 2, Test 3, Listening Part 1. © Cambridge University Press & Assessment. Used for educational practice. Explanations and evidence notes are written by Testmigo.

## The recording

6 minutes of audio. Practice it with the player on the page; the transcript is on the answers page.

## Questions

### Questions 1-4: Multiple choice

Choose the correct letter, A, B or C.

Example: The respondent is A 20-33 years old B 34-53 years old C over 54 years old (answer: B)

1. The respondent works in
   - A. the professions.
   - B. business.
   - C. other.

2. The respondent has a salary of
   - A. 0 - GBP 15,000 a year.
   - B. GBP 15,000 - GBP 35,000 a year.
   - C. over GBP 35,000 a year.

3. The respondent watches TV for
   - A. relaxation.
   - B. entertainment.
   - C. information.

4. Every day the respondent watches TV for
   - A. 30 minutes-1 hour.
   - B. 1 hour-2 hours.
   - C. more than 2 hours.

### Question 5: Multiple choice (choose more than one)

Choose TWO letters, A-E. Both are needed for the mark. The respondent mainly watches TV

- **A** in the early morning.
- **B** around midday.
- **C** in the afternoon.
- **D** in the early evening.
- **E** at night.

### Question 6: Multiple choice (choose more than one)

Choose TWO letters, A-E. Both are needed for the mark. On the new channel, the respondent would like to see more

- **A** children's programmes.
- **B** documentaries.
- **C** local service programmes.
- **D** travel programmes.
- **E** health programmes.

### Question 7: Multiple choice (choose more than one)

Choose TWO letters, A-E. Both are needed for the mark. The respondent would advise the new channel to

- **A** spend more money on drama.
- **B** train their broadcasters to higher standards.
- **C** improve sound quality.
- **D** broadcast interviews with famous people.
- **E** talk more to customers.

### Questions 8-10: Multiple choice

Choose the correct letter, A, B or C.

8. The respondent feels that adverts should occur every
   - A. 10 minutes.
   - B. 15 minutes.
   - C. 20 minutes.

9. The respondent would like to attend special promotions if
   - A. expenses are paid.
   - B. he is invited specially.
   - C. they are held locally.

10. The respondent would like to receive
   - A. no mail.
   - B. requested mail.
   - C. all mail.

[Practice online with a timer and instant marking](https://testmigo.com/ielts/listening/market-research-for-a-new-television-channel) - [Answers and explanations](https://testmigo.com/ielts/listening/market-research-for-a-new-television-channel/answers)