# MAKING THE MOST OF TRENDS: answers and explanations

Cambridge IELTS 13, Test 2, Reading Passage 3

Source: Passage, questions and answer key from Cambridge IELTS 13, Test 2, Reading Passage 3. © Cambridge University Press & Assessment. Used for educational practice. Explanations and evidence notes are written by Testmigo.

## Answer key

| Q | Answer | Proof |
| --- | --- | --- |
| 27 | D | managers often fail to recognize the less obvious but profound ways these trends are influencing consumers' aspirations, attitudes, and behaviors. |
| 28 | C | However, that would have risked cheapening the brand's image. |
| 29 | A | Tesco has not abandoned its traditional retail offerings but augmented its business with these innovations |
| 30 | D | sounds like it's hardly worthwhile. |
| 31 | D | What set it apart was that it incorporated the traditional physical component of children's play |
| 32 | D | the ME2 counteracted some of the widely perceived negative impacts of digital gaming devices. |
| 33 | C | they teamed up with technology company Apple to launch Nike+ |
| 34 | B | Tesco customers can accumulate points for such activities as reusing bags |
| 35 | A | customers were eager to lift themselves and the country out of tough times. |
| 36 | C | integrate the digital revolution into its reputation for high-performance athletic footwear. |
| 37 | A | Creating the sub-brand allowed Coach to avert an across-the-board price cut. |
| 38 | B | you can determine which of our three innovation strategies to pursue. |
| 39 | C | there is an opportunity to counteract those changes by reaffirming the core values of your category. |
| 40 | D | your innovations need to transcend the category to integrate the two worlds. |

## Why these answers are right

**27. D.** The first paragraph says managers can name the major trends but often fail to recognize the less obvious, profound ways those trends influence consumers' aspirations, attitudes and behaviors. Missing that deep influence on people's lives matches D.

**28. C.** Coach had been a symbol of luxury for nearly 70 years, and the writer says simply lowering prices would have risked cheapening the brand's image. Its concern was protecting that luxury reputation, so C is correct.

**29. A.** Paragraph D ends by saying Tesco has not abandoned its traditional retail offerings but added the green points scheme on top of them. Its core business stayed the same, which is what option A states.

The why and the trap for questions 30 onwards are free with an account on the [answers page](https://testmigo.com/ielts/reading/making-the-most-of-trends/answers).

[Practice MAKING THE MOST OF TRENDS](https://testmigo.com/ielts/reading/making-the-most-of-trends)