# PTE HIW #7: The Influence of Cup Color on Taste...

Highlight Incorrect Words #7 - Level 2 - Feeds Reading + Listening

> You will hear a recording. Below is a transcription of the recording. Some words in the transcription differ from what the speaker(s) said. Please click on the words that are different.

If you've ever dined with a stuffy nose, you know that what you smell strongly affects what you taste. But what you see matters too. Even the color of a cup can trick your taste buds. That's according to research in the Journal of Sensory Studies. Researchers prepared store bought hot chocolate and served it in red, tangerine, white and cream colored cups to 57 participants. The study subjects rated the sugaryness, aroma, flavor and overall likability of each cup of cocoa. Turns out, hot chocolate in the orange cup was rated more likable and chocolatey than the others, even though each cup had the same stuff. Previous studies also suggest color matters. Increasing the yellow hue of a 7Up can, for example, makes people think the drink tastes more citrusy. Likewise, researchers say the orange cup might enhance the chocolatey brown color of the cocoa and boost flavor. Since much more of the brain's cortex is devoted to vision than taste, what you see could matter as much as what your taste buds experience. So next time you're really savoring something, try feasting your eyes on something else and see if the taste passes the test.

## Answer

- affects -> influences
- tangerine, -> orange,
- participants. -> volunteers.
- sugaryness, -> sweetness,
- citrusy. -> lemony.
- boost -> enhance

## Explanation

The recording differs from the transcript in 6 places: "affects" should be "influences"; "tangerine" should be "orange"; "participants" should be "volunteers"; "sugaryness" should be "sweetness"; "citrusy" should be "lemony"; "boost" should be "enhance".

The lecture highlights that the color of the container, specifically orange, can enhance the perceived flavor and likability of the drink, demonstrating the strong link between vision and taste.

## Hints

- Focus on the part of the lecture where the researcher's experiment is described.
- Pay attention to the specific color mentioned as having a positive effect on the rating of the hot chocolate.

## Transcript

If you've ever dined with a stuffy nose, you know that what you smell strongly influences what you taste. But what you see matters too. Even the color of a cup can trick your taste buds. That's according to research in the Journal of Sensory Studies. Researchers prepared store bought hot chocolate and served it in red, orange, white and cream colored cups to 57 volunteers. The study subjects rated the sweetness, aroma, flavor and overall likability of each cup of cocoa. Turns out, hot chocolate in the orange cup was rated more likable and chocolatey than the others, even though each cup had the same stuff. Previous studies also suggest color matters. Increasing the yellow hue of a 7Up can, for example, makes people think the drink tastes more lemony. Likewise, researchers say the orange cup might enhance the chocolatey brown color of the cocoa and enhance flavor. Since much more of the brain's cortex is devoted to vision than taste, what you see could matter as much as what your taste buds experience. So next time you're really savoring something, try feasting your eyes on something else and see if the taste passes the test.

[Practise this question with the exam timer](https://testmigo.com/pte/practice/highlight-incorrect-words/the-influence-of-cup-color-on-taste-perception) - [All Highlight Incorrect Words questions](https://testmigo.com/pte/practice/highlight-incorrect-words)