# PTE Listening FIB #13: Consumer Behavior and...

Listening: Fill in the Blanks #13 - Level 2 - Feeds Listening

> You will hear a recording. Type the missing word in each blank.

Music, film, and video game makers face a new online digital world, and some are testing a ____ pricing system: pay what you want. But a new study finds that when consumers can name their own price, many opt out of buying at all. The study is in the Proceedings of the ____ Academy of Sciences. For the research, tour boat passengers posed for photos. Each boat ride ____ a price of $15 per picture, but they then charged either $15, $5, or the option to pay what you want. As expected, the fewest ____ purchased photos when they had to pay full price, but more customers bought photos when they cost $5 than when prices were pay what you want, which could have saved passengers even more. The researcher suggests that choosing to pay less than an announced, lower-than-expected price made people feel cheap. With choices then ____ to spending more money or feeling like a tightwad, potential customers simply opted out of the purchase. So, on sea or land, a low set price may catch the most fish.

## Answer

1. revolutionary
2. National
3. announced
4. tourists
5. limited

## Explanation

"National" needs a capital letter because it is part of the name Proceedings of the National Academy of Sciences. "Announced" has a quiet -ed, and the later phrase "an announced, lower-than-expected price" confirms it. "Tourists" is plural; "tour boat passengers" tells you who bought photos. "Revolutionary" is long, so check its spelling.

## Hints

- Focus on the specific terms used to describe the pricing strategy and the study's participants.
- Pay close attention to the sequence of events in the study to correctly identify the missing words.

## Transcript

Music, film, and video game makers face a new online digital world, and some are testing a revolutionary pricing system, pay what you want. But a new study finds that when consumers can name their own price, many opt out of buying at all. The study is in the Proceedings of the National Academy of Sciences. For the research, tour boat passengers posed for photos. Each boat ride announced a price of $15 per picture, but they then charged either $15, $5, or the option to pay what you want. As expected, the fewest tourists purchased photos when they had to pay full price, but more customers bought photos when they cost $5 than when prices were pay what you want, which could have saved passengers even more. The researchers suggest that choosing to pay less than an announced, lower-than-expected price made people feel cheap. With choices then limited to spending more money or feeling like a tightwad, potential customers simply opted out of the purchase, so on sea or land, a low-set price may catch the most fish.

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