# PTE RW FIB #19: Strategic Business Communication

Reading & Writing: Fill in the Blanks #19 - Level 2 - Feeds Reading

> Below is a text with blanks. Click on each blank, a list of choice will appear. Select the appropriate answer choice for each blank.

The situational context of a message is key to its success. Some messages will be ____ for internal employees with a specific call to action to use the text provided to ____ a marketing effort. Others work as a means of communicating with customers and would-be customers to ____ apparent negative comments from competitors. Others may bring an array of products and services together conceptually for greater understanding for the targeted audience. Still others will ____ lengthy product feature details in a casual, friendly and unassuming manner.

## Answer

The situational context of a message is key to its success. Some messages will be **targeted** for internal employees with a specific call to action to use the text provided to **expand** a marketing effort. Others work as a means of communicating with customers and would-be customers to **rebut** apparent negative comments from competitors. Others may bring an array of products and services together conceptually for greater understanding for the targeted audience. Still others will **deliver** lengthy product feature details in a casual, friendly and unassuming manner.

## Explanation

These options look alike, so read for meaning. In blank 3, messages answer negative comments from competitors, so "rebut," meaning argue against, fits. "Rebel" and "reboot" cannot take "comments" as an object. In blank 2, employees use text to "expand" a marketing effort. "Exceed" and "export" make no sense with "effort."

## Hints

- Look at the words immediately before and after each blank to determine the required part of speech.
- Consider the overall purpose of the paragraph, which is to explain how different messages serve distinct business functions.

[Practise this question with the exam timer](https://testmigo.com/pte/practice/reading-writing-fill-in-the-blanks/strategic-business-communication) - [All Reading & Writing: Fill in the Blanks questions](https://testmigo.com/pte/practice/reading-writing-fill-in-the-blanks)